![]() The key metrics to measure your social media success are:Ĭreate a spreadsheet where you can record your metrics so you will know which social media channels to focus on first for optimizing. ![]() You want to ensure that you don’t waste time or resources on channels that aren’t paying off and shift your focus to channels that are making progress.īefore you do an social media marketing audit, you want to be clear of your social media goals. You need to audit every aspect of your social media accounts to know what's working and what's not.īy doing a social media audit, you'll know how you're using your social media, what accounts to post, new opportunities to grow your audience, and how it ties back to your digital marketing strategy. Wondering if your social media marketing efforts are paying off?
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